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Performance Enhancement
Reedus have a very holistic approach to website design and optimisation. It goes without saying that you need an effective, well designed and executed website. Your users and your business evolve naturally hence so should your website.
So what is the definition of a well performing website?
Each industry sector and type of business has different metrics which will define success. It may be that you are an online shop looking to maximise number of sales, or even maximise revenue whilst reducing actual sales. Some companies are selling services so a conversion is deemed to be a successful contact from a website or simply that the user has subscribed to a newsletter. By understanding your business and defining the metrics for success we can than look to work with your current website or redesign to meet your needs.
Why are we so obsessed with stats?
Increasing sales / contacts from a website is a clear motivation for all businesses. By getting your website working effectively means that any marketing you embark on in the future will maximise customer conversion and will increase your Return on Investment (ROI).
How do I know how users are interacting with my website?
By using web stats which all websites should have you can monitor to some extent the effectiveness of your website. To really understand your website and your visitors you will need to install some sort of analytics software. The mighty Google provide a free analytics tool which for most small businesses is sufficient. This will give you insight into your users and how well your website is performing. For the larger business there are many more serious Analytics programs available which give you even more information to delve into.
So what do I do with the information?
Once you have a picture of how users interact with your website you can start to make some changes to influence users. By restructuring navigation, enhancing calls to actions and changing copy you can make a dramatic effect on your website conversion rates.
If you want to start getting more sales / leads from your existing traffic without increasing your marketing budget please get in contact now.
Want a lean, mean, marketing machine?
We'll optimise your site as part of our service, but we also offer an internet marketing service.
Read about our Optimisation Health Check