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PPC Management

PPC or Pay per click is a great way of getting relevant visitors to your website quickly and cost effectively. There are 2 main ways of acquiring visitors through PPC. The search network, where adverts show alongside normal results in Google and the content network, where your adverts show on other websites that are part of the Google content network.

Why should I consider using PPC?

Pay per click is a very quick and easy way of attracting targeted visitors without the need for internet marketing and continual work on SEO. It is difficult to rank for everything naturally, PPC gives you the opportunity to rank for competitor searches, misspellings and product / service specific search phrases.

Overview of benefits

Generate awareness of your product and services

Generate leads

Identify prospects

Customer acquisition

Sales

I only want to target certain locations and languages, is that possible?

Yes. You can target highly specific areas or broaden your reach. It is also possible to show your adverts in different languages and to target specific language groups.

I have an existing PPC, what can you do to improve it?

We offer a free 15 minute review of your PPC campaign. There are many ways in which we can help improve an existing campaign.

Do I pay if users are not coming to my website?

No. The beauty of the pay per click model is that you only pay for the visitors you receive, and you can cap this per click and also per day to ensure you receive visitors for the right price and within a budget.

How much will it cost?

Simple campaigns can be setup from 100 Euros; we will also credit your account with 80 Euros of credit for free when we setup your Google PPC account. Your ongoing budget depends on what kind of visitors and how many you are trying to attract.

Can I manage the PPC myself?

We have 2 simple options once the campaign has been setup. We can manage it for you and report on progress and monitor and adjust to get the maximum out of your campaign or you can manage it yourself. We even offer a 1 off or regular online training sessions from one of our Google qualified engineers for you to get the most out of your campaign.

Is Google PPC the only option?

The mighty Google have a very large chunk of the market for PPC traffic. Recent analysis shows that Google have a 85% market share of the PPC market. There are other worthy contenders such as Yahoo search marketing and Microsoft Adcentre. These should certainly not be ignored but Google generates significantly more traffic and its management interface is far superior to the other others. If you want to start getting more sales / leads today please get in contact now.

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