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Online PR

Online PR is about shouting your message loudly. It's about getting your news out to important people, fast. It's getting the right communities talking about what you have to offer, when you want them to be talking about it.

With online PR, you can get your message out to your customers, potential customers, journalists, bloggers, industry influencers, even your competition, quickly and effectively.

How Reedus handles online PR campaigns

By lovingly applying our mix of online social, creative, persuasive and technical skills, we can help you to boost your brand exposure over and over, reaping the rewards with more new and repeat visitors to your website, more leads and higher profits. Here are some of the ways we do it:

Online press releases

So you've got something to say. We'll help you to craft an online press release geared towards bloggers, journalists and specialist sites that exist solely to disseminate such releases - from the smallest niche sites all the way up to the likes of Google News. We'll hand pick the right services to "broadcast" your PR to for you.

This way, you can often bypass the "media gatekeepers" and speak straight to your potential visitors or customers. Post your news on the web and your audience will find it for themselves.

Conversely, where there are influencers to be won over - online bloggers, journalists and opinion-leaders - we can help you to be viewed positively by them. Once they're on your side, so are their audiences.

Expert articles, white papers and reports

So you're expert in your field. On the web, it's imperative that you prove it. People are always looking for genuinely valuable content. Information. They're online because they have an itch to scratch. If you can come across as the one who knows, they're more than likely to ask you to fulfil their need over your competition. What do we mean?

You're a great real estate agent? Then write the sales forecast for real estate in your region. We can get it out there for you. Kudos, traffic and custom come your way

You're a mobile phone shop with early access to a much-anticipated new model? Then road-test it and write an exhaustive review. We'll make sure people looking to buy that brand online get the best chance possible of seeing your report when they're researching it. Guess who they're likely to look to to buy it from first?

Social networking/forum exposure

Whatever your industry or sector, you will doubtless already know all about the forums, Facebook groups and so on where your products and services are currently discussed and reviewed.

By helping you to craft relationships with the influencers in these social networks, we can show you how to put a positive spin on your endeavours

Authenticity is key

Anyone from the pre-online generation will remember, perhaps fondly, the days when to announce something, an offline press release was lovingly crafted, a small number of journalists were approached, and maybe within a month or so, a hallowed write-up might appear somewhere.

If you were a restaurateur, you may have been lucky enough to be reviewed once a year. Conversely, if your company had some bad luck, chances are the local rag might even miss it and it would go unreported. Customer feedback of any kind was really rather rare.

You can't control your PR any more

Nowadays, any customer could be about to review you online, for good or bad. Once it's there, it's often there forever. Internet communities, tired of corporate spin, have very different rules to those of old. They can sniff cover-up and half-truth a mile off. Corporations aren't calling the shots any more.

Online PR is about authenticity, transparency, truth. It's a hard pill to swallow for some. But it's the only way to do it and come out alive on the other side.

Take the best advice to succeed

We can advise you how to handle your online PR to make sure your business objectives are best met in this fast-moving, wide-open and sometimes scary new online world.

© Reedus Design 2010