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Blogs
Blogs (or "web logs" to give them their full title) have successfully graduated from latest must-have internet accessories to being near-ubiquitous.
Nowadays, everyone from the BBC's top reporters to local shopping centres regularly use their blogs to post updates about what's going on in their corner of the world, so everyone else can keep up to date should they wish.
Why might I want a blog?
A blog is for life, not just for Christmas. Once you take ownership of your new blog, you need to give it regular attention. The internet is littered with abandoned blogs, which reflect badly upon their owners.
So it is important to be sure that a blog is for you, before you decide to get one. If your company has little to say, or limited resources to update its blog, then getting a blog might not be the best move for you.
Business benefits of a blog
However, if you are doing exciting things (if only to your industry) and have enough time to update your blog at least weekly, it can deliver numerous benefits for your company. A blog can:
Provide a less formal voice and add colour to your online proposition
Give you an easy way to add new web content fast, benefiting your search engine rankings
Allow you to conduct two-way conversations with your customers, getting valuable feedback and bringing then closer to you
Be good for morale, by providing a central point where staff can catch up with what the company is doing - especially good if the CEO regularly posts thoughts and updates
Provide a ready-made source of news for journalists to write about you - a Euro RSCG/Columbia University study reveals that 51% of journalists regularly read blogs
Easy to do, hard to do well
Getting a blog for your own use is simple. There are many established online services where you can get a blog for free and without knowing anything at all about web design - you simply sign up and start typing.
When it comes to adding a professional company blog to an existing website, things get slightly more complex - but not overly so.
You'll need to look at duplicating the look and feel of your current site so that the blog solution you choose sits well with it. And you'll doubtless have specific requirements that need to be implemented too.
Improving on the wheel
Blogs are one area where we definitely advocate going with a tried and tested solution. While our techies could write a blog from scratch for you, there is in our opinion absolutely no point in taking this approach. It would cost too much, and you'd gain nothing from the exercise except a long wait and a big hole in your pocket.
Instead, we offer bespoke implementations of the sector-leading WordPress blogging system. We'll listen to what you are expecting from your blog, then take the standard WordPress blog template (in use on hundreds of thousands of websites worldwide) and adapt it to suit your needs.
A professional implementation
Here are some of the ways we can make your new blog stand out from the crowd:
Add multiple user accounts
Incorporate Google ads to make you money
Theme it so it seamlessly integrates with your current site
Incorporate other technologies like YouTube videos, Facebook and Twitter integration, and newsfeeds
Fine-tune it so it is highly visible to internet search engines
If you'd like to discuss the possibility of adding a new blog to your website or upgrading your existing one, please get in contact for a free consultation.
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